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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~language:"eng"
~person:"Ciasullo, Maria Vincenza"
~person:"Kallevig, Annette"
~subject:"Fashion"
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Fashion
Beziehungsmarketing
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Consumer behaviour
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Brand identity
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Brand image
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Brand management
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Cognitive-Affective-Conative model
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Fashion and luxury brands
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Fashion retailing
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Information Variety Model
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Luxury goods
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Markenführung
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Multikanalvertrieb
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Online influencer marketing
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Online-Marketing
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Psycho-interpretative framework
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Robot
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Roboter
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Service quality
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Service robots
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Ciasullo, Maria Vincenza
Kallevig, Annette
Bowen, Gordon
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Cedrola, Elena
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Bianco, Rosario
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Bowen, Deidre
1
Bowen, Richard
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Cucari, Nicola
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Faraoni, Monica
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Giovannetti, Marta
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Jawad, Caroline
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Montera, Raffaella
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Pegan, Giovanna
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Pomi, Grazia Li
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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ECONIS (ZBW)
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The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
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