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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~language:"eng"
~subject:"Blockchain"
~subject:"Brand identity"
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Blockchain
Brand identity
Fashion
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Bekleidungsindustrie
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Clothing industry
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Consumer behaviour
5
Konsumentenverhalten
5
Social Web
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Social web
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Brand management
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Fashion industry
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Internet marketing
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Luxury goods
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Luxusgüter
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Markenführung
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Online-Marketing
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Textile distribution
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Textilhandel
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Beziehungsmarketing
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Creativity
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Dienstleistungsqualität
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Digitalisierung
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Digitization
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Industry 4.0
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Lieferkette
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4.0 industry skills
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Augmented reality (AR)
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Aura
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Cedrola, Elena
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Kallevig, Annette
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Kulaga, Barbara
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Pomi, Grazia Li
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of Fashion Marketing and Management: An International Journal
2
IEEE transactions on engineering management : EM
1
International journal of information systems and supply chain management : IJISSCM ; an official publication of the Information Resources Management Association
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of Fashion Marketing and Management
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : JECO
1
Journal of fashion marketing and management
1
Operations management research : OMR ; advancing practice through theory
1
Qualitative Market Research: An International Journal
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Springer eBook Collection
1
The TQM journal : the international review of organizational improvement
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Transportation research / E : an international journal
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Young Consumers
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ECONIS (ZBW)
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Blockchain: technology transforming the
fashion
industry
Cedrola, Elena
;
Kulaga, Barbara
;
Pomi, Grazia Li
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 27-46)
.
2024
Persistent link: https://www.econbiz.de/10014529062
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
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