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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~language:"eng"
~subject:"Brand identity"
~subject:"Social web"
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Brand identity
Social web
Fashion
11
Mode
11
Bekleidungsindustrie
5
Clothing industry
5
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
4
Brand management
3
Fashion industry
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Online-Marketing
3
Textile distribution
3
Textilhandel
3
Beziehungsmarketing
2
Creativity
2
Customer experience
2
Dienstleistungsqualität
2
Digitalisierung
2
Digitization
2
Industry 4.0
2
Kreativität
2
Lieferkette
2
Relationship marketing
2
Service quality
2
Supply chain
2
4.0 industry skills
1
Augmented reality (AR)
1
Aura
1
Blockchain
1
Brand image
1
Cognitive-Affective-Conative model
1
Communication
1
Competence
1
Customer satisfaction
1
Deglobalisation
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English
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Faraoni, Monica
1
Jawad, Caroline
1
Kallevig, Annette
1
Pegan, Giovanna
1
Ranfagni, Silvia
1
Verginella, Chiara
1
Zeng, Xiaohui
1
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of fashion marketing and management
22
Journal of retailing and consumer services
15
Journal of business research : JBR
10
Journal of global fashion marketing : JGfM
9
Young consumers : insight and ideas for responsible marketers
5
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The journal of product & brand management
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Fashion Marketing and Management
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Promoting organizational performance through 5G and agile marketing
2
Sustainable Luxury : An International Perspective
2
Technological forecasting & social change : an international journal
2
Annals in social responsibility : ASR
1
Boston University Questrom School of Business Research Paper
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Digital and social media marketing : a results-driven approach
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
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1
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Enterprise social media and digital creativity for
fashion
brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
4
Ethical consumption and self-authenticity in a second-hand luxury
fashion
industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
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