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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~language:"eng"
~subject:"Internet marketing"
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Internet marketing
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Consumer behaviour
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Textile distribution
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Textilhandel
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Jawad, Caroline
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Kallevig, Annette
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Pegan, Giovanna
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Verginella, Chiara
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Zeng, Xiaohui
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Palgrave Studies of Marketing in Emerging Economies
2
Qualitative market research : an international journal
2
Springer eBooks / Business and Management
2
Sustainable Luxury : An International Perspective
2
Young consumers : insight and ideas for responsible marketers
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
Baltic Journal of Economic Studies
1
Business & professional ethics journal
1
Cases on the resurgence of emerging businesses
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Digital and social media marketing : a results-driven approach
1
Digital business
1
Discussion papers / CEPR
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
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1
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Enterprise social media and digital creativity for
fashion
brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
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