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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~language:"eng"
~subject:"Kreativität"
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Kreativität
Fashion
11
Mode
11
Bekleidungsindustrie
5
Clothing industry
5
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
4
Social web
4
Brand management
3
Fashion industry
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Online-Marketing
3
Textile distribution
3
Textilhandel
3
Beziehungsmarketing
2
Creativity
2
Customer experience
2
Dienstleistungsqualität
2
Digitalisierung
2
Digitization
2
Industry 4.0
2
Lieferkette
2
Relationship marketing
2
Service quality
2
Supply chain
2
4.0 industry skills
1
Augmented reality (AR)
1
Aura
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Blockchain
1
Brand identity
1
Brand image
1
Cognitive-Affective-Conative model
1
Communication
1
Competence
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Customer satisfaction
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Deglobalisation
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English
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Jawad, Caroline
1
Kallevig, Annette
1
Zeng, Xiaohui
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of fashion marketing and management
3
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Research in the sociology of organizations
2
Academy of Management journal : AMJ
1
Accounting, auditing & accountability journal
1
Aestetics and style in strategy
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Ewing Marion Kaufmann Foundation Research Paper
1
Human systems management : HSM
1
Industry and innovation
1
International journal of business and globalisation : IJBG
1
International journal of project management : the journal of The International Project Management Association
1
International studies of management and organization
1
Journal of business anthropology
1
Journal of economic geography
1
Journal of management accounting research : JMAR
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Knowledge management research & practice : KMRP ; an official journal of the OR Society
1
Managing situated creativity in cultural industries
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Organizational routines : advancing empirical research
1
Organizing creativity in the innovation journey
1
Problems and perspectives in management : PPM ; international research journal
1
Regional studies : official journal of the Regional Studies Association
1
Routledge research in fashion law
1
Strategic management journal
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
The journal of corporate accounting & finance
1
Tijdschrift voor economische en sociale geografie
1
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
Enterprise social media and digital creativity for
fashion
brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
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