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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
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Dienstleistungsqualität
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Consumer behaviour
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Brand identity
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Brand image
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Cognitive-Affective-Conative model
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Creativity
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Customer experience
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Fashion and luxury brands
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Fashion retailing
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Information Variety Model
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Integrated marketing communication
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Internet marketing
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Luxury goods
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Luxusgüter
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Multichannel strategy
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Multikanalvertrieb
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Omnichannel brand management
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Online influencer marketing
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Bianco, Rosario
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Ciasullo, Maria Vincenza
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
9
Innovative Markenführung und -implementierung
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
4
Handbook of research on customer engagement
4
Service quality and management
4
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
4
SpringerLink / Bücher
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Brand management ; Vol. 2
3
Branding and sustainable competitive advantage : building virtual presence
3
Customer-centric marketing strategies : tools for building organizational performance
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Electronic Services
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Handbook of brand relationships
3
Interaktionen im Dienstleistungsbereich
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Kundenbeziehungen im Dienstleistungsbereich
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Marketing in the new global order : challenges and opportunities
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Premier reference source
3
Recent developments in Vietnamese business and finance
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Strong brands, strong relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Design thinking : integrating innovation, customer experience and brand value
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Dienstleistungsnetzwerke
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Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
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Digital transformation and new approaches in trade, economics, finance and banking
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Erfolgswissen von 12 bekannten Managementtrainern
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on effective advertising strategies in the social media age
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Kulturmarketing
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Kundenorientierung im Touristikmanagement
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
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The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
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