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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~subject:"Luxusgüter"
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Luxusgüter
Fashion
11
Mode
11
Bekleidungsindustrie
5
Clothing industry
5
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
4
Social web
4
Brand management
3
Fashion industry
3
Internet marketing
3
Luxury goods
3
Markenführung
3
Online-Marketing
3
Textile distribution
3
Textilhandel
3
Beziehungsmarketing
2
Creativity
2
Customer experience
2
Dienstleistungsqualität
2
Digitalisierung
2
Digitization
2
Industry 4.0
2
Kreativität
2
Lieferkette
2
Relationship marketing
2
Service quality
2
Supply chain
2
4.0 industry skills
1
Augmented reality (AR)
1
Aura
1
Blockchain
1
Brand identity
1
Brand image
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Cognitive-Affective-Conative model
1
Communication
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Competence
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Customer satisfaction
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Deglobalisation
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English
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Faraoni, Monica
1
Kallevig, Annette
1
Mekonnen, Aster
1
Ranfagni, Silvia
1
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of fashion marketing and management
35
Journal of business research : JBR
22
Journal of global fashion marketing : JGfM
17
Journal of retailing and consumer services
13
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Cogent business & management
4
Psychology & marketing
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of retail and distribution management
3
Palgrave Advances in Luxury
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
The journal of product & brand management
3
Transportation research / E : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of business and globalisation : IJBG
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
New luxury management : creating and managing sustainable value across the organization
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave advances in luxury
2
Palgrave studies in practice: global fashion brand management
2
Routledge studies in marketing
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Series in Fashion Business
2
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1
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Ethical consumption and self-authenticity in a second-hand luxury
fashion
industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
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