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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
11
Mode
11
Bekleidungsindustrie
5
Clothing industry
5
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
4
Social web
4
Brand management
3
Fashion industry
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Textile distribution
3
Textilhandel
3
Beziehungsmarketing
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Creativity
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Customer experience
2
Dienstleistungsqualität
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Digitalisierung
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Digitization
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Industry 4.0
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Lieferkette
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Service quality
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Aura
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Bianco, Rosario
1
Ciasullo, Maria Vincenza
1
Cucari, Nicola
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Jawad, Caroline
1
Kallevig, Annette
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Montera, Raffaella
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Pegan, Giovanna
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Zeng, Xiaohui
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of fashion marketing and management
56
Journal of retailing and consumer services
38
Journal of global fashion marketing : JGfM
23
Journal of business research : JBR
21
Cogent business & management
10
International journal of retail & distribution management
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Sustainable Luxury : An International Perspective
6
The international review of retail, distribution and consumer research
6
International journal of advertising : the review of marketing communications
5
International journal of retail and distribution management
5
International journal of consumer studies
4
Journal of Islamic marketing
4
Qualitative market research : an international journal
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Young consumers : insight and ideas for responsible marketers
4
Business history
3
European journal of marketing : EJM
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Advanced digital marketing strategies in a data-driven era
2
Baltic Journal of Economic Studies
2
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ECONIS (ZBW)
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1
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
2
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Enterprise social media and digital creativity for
fashion
brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
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