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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Mobile Marketing
26
Mobile marketing
26
Konsumentenverhalten
7
Interactive media
6
Interaktive Medien
6
Mobile Business
6
Mobile business
6
Confidence
3
Erfolgsfaktor
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobilkommunikation
3
Social Web
3
Social web
3
Success factor
3
Vertrauen
3
Werbewirkung
3
Customer integration
2
Deutschland
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Forschung
2
Germany
2
Internet usage
2
Internetnutzung
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Kundenintegration
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Research
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Theorie
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2000-2015
1
2000-2016
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2001-2015
1
Betriebliche Wertschöpfung
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Betriebliches Informationssystem
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Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Branchenentwicklung
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Costello, John P.
1
Drennan, Judy
1
Gambino, Andrew
1
Ha, Louisa
1
Huh, Jisu
1
Jung, Jae Min
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jinyoung
1
Lombard, Matthew
1
Martin, Drew
1
Min, Kyeong Sam
1
Schäfer, Jörg Michael
1
Shoenberger, Heather
1
Snyder-Duch, Jennifer
1
Sundar, S. Shyam
1
Taylor, Charles Raymond
1
Toma, David
1
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Digital advertising : theory and research
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of advertising research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Business horizons
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Acta Universitatis Danubius / Oeconomica
2
Electronic commerce research and applications
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handbook of research on mobile marketing management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
Journal of Research in Interactive Marketing
2
Journal of global marketing
2
Journal of retailing
2
Journal of strategic marketing
2
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ECONIS (ZBW)
9
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1
Digital advertising clutter in an age of mobile media
Ha, Louisa
- In:
Digital advertising : theory and research
,
(pp. 69-85)
.
2017
Persistent link: https://www.econbiz.de/10011646103
Saved in:
2
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
3
The role of reversal theory in digital advertising
Jung, Jae Min
;
Min, Kyeong Sam
;
Martin, Drew
- In:
Digital advertising : theory and research
,
(pp. 124-137)
.
2017
Persistent link: https://www.econbiz.de/10011646107
Saved in:
4
Digital advertising in a new age : the power of (tele)presence
Lombard, Matthew
;
Snyder-Duch, Jennifer
- In:
Digital advertising : theory and research
,
(pp. 169-187)
.
2017
Persistent link: https://www.econbiz.de/10011646109
Saved in:
5
Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
Saved in:
6
Targeted digital advertising and privacy
Shoenberger, Heather
- In:
Digital advertising : theory and research
,
(pp. 300-309)
.
2017
Persistent link: https://www.econbiz.de/10011646122
Saved in:
7
International digital advertising : lessons from around the world
Taylor, Charles Raymond
;
Costello, John P.
- In:
Digital advertising : theory and research
,
(pp. 345-361)
.
2017
Persistent link: https://www.econbiz.de/10011646125
Saved in:
8
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
9
Trends und Strategien im
Mobile
Marketing
Schäfer, Jörg Michael
;
Toma, David
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 17-31)
.
2008
Persistent link: https://www.econbiz.de/10003753380
Saved in:
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