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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of retailing and consumer services"
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Vertrauen
Mobile marketing
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Mobile Marketing
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Consumer behaviour
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Mobile communications
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Mobilkommunikation
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Drennan, Judy
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Huh, Jisu
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Kelly, Louise
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Digital advertising : theory and research
Journal of retailing and consumer services
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
E-marketing ; Vol. 2
1
International journal of electronic business
1
Journal of marketing research
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Journal of promotion management : innovations in planning and applied research
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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ECONIS (ZBW)
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Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising
Marimoto, Mariko
- In:
Digital advertising : theory and research
,
(pp. 110-123)
.
2017
Persistent link: https://www.econbiz.de/10011646106
Saved in:
2
Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
Saved in:
3
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
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