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~isPartOf:"Digital and social media marketing : a results-driven approach"
~subject:"Beziehungsmarketing"
~subject:"Brand equity"
~type_genre:"Case study"
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Digital and social media marketing : a results-driven approach
Customer-centric marketing strategies : tools for building organizational performance
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Global business and organizational excellence : a review of research & best practices
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HRM and marketing orientation in the new era
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of social media management : value chain and business models in changing media markets
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International journal of electronic customer relationship management : IJECRM
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Journal of sport management : the official journal of the North American Society of Sport Management
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Key issues in marketing management
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Management for professionals
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Markt, Kommunikation, Innovation : MKI
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Measuring business excellence : the journal of organizational performance management
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Strategic market creation : a new perspective on marketing and innovation management
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Developing an effective digital presence
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 138-160)
.
2017
Persistent link: https://www.econbiz.de/10011582700
Saved in:
2
Social media
Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
Saved in:
3
Content marketing
Iredale, Sophie
;
Heinze, Aleksej
;
Williams, Martin J.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 214-237)
.
2017
Persistent link: https://www.econbiz.de/10011582710
Saved in:
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