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~isPartOf:"Digital and social media marketing : a results-driven approach"
~subject:"Brand equity"
~subject:"Performance measurement"
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Digital and social media marketing : a results-driven approach
Cases on strategic social media utilization in the nonprofit sector
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Chandos Publishing social media series
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Developing an effective digital presence
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
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(pp. 138-160)
.
2017
Persistent link: https://www.econbiz.de/10011582700
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Content marketing
Iredale, Sophie
;
Heinze, Aleksej
;
Williams, Martin J.
- In:
Digital and social media marketing : a results-driven …
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(pp. 214-237)
.
2017
Persistent link: https://www.econbiz.de/10011582710
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