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~isPartOf:"Digital marketing : global strategies from the world's leading experts"
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Digital marketing : global strategies from the world's leading experts
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Management Science
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Marketing Science
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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Journal of marketing research : JMR
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Journal of marketing
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Marketing Letters
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Review of marketing science
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European Journal of Operational Research
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Economic perspectives on digital marketing
Barua, Anitesh
;
Desai, Preyas S.
;
Srivastava, Raj
- In:
Digital marketing : global strategies from the world's …
,
(pp. 102-129)
.
2001
Persistent link: https://www.econbiz.de/10001599860
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