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~isPartOf:"Digital strategies in a global market : navigating the Fourth Industrial Revolution"
~subject:"E-commerce"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Contemporary research in e-branding
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Contemporary research in e-marketing ; 2
4
Online reputation management in destination and hospitality : what we know, what we need to know
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Developing digital marketing : relationship perspectives
3
E-marketing ; Vol. 3
3
Handbook of research on customer engagement
3
Handbook of research on effective advertising strategies in the social media age
3
Handbook of research on integrating social media into strategic marketing
3
Innovative Markenführung und -implementierung
3
New Developments in Online Marketing
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
2
Bridging the gap between advertising academia and practice
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Building corporate identity, image and reputation in the digital era
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Contemporary research in e-marketing ; 1
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E-commerce adoption and small business in the global marketplace : tools for optimization
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Impact of e-commerce on consumers and small firms
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Interdisciplinary management research XVI ; 1
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Leveraging computer-mediated marketing environments
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Research perspectives on social media influencers and brand communication
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Strategic corporate communication in the digital age
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The Wiley Blackwell handbook of the psychology of the Internet at work
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Transforming organizations through flexible systems management
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina
- In:
Digital strategies in a global market : navigating the …
,
(pp. 13-27)
.
2021
Persistent link: https://www.econbiz.de/10013163670
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2
On determining the effectiveness of digital marketing in transnational e-commerce
Savinov, Yuri
;
Taranovskaya, Evgeniya
;
Gavryushin, Oleg
- In:
Digital strategies in a global market : navigating the …
,
(pp. 173-183)
.
2021
Persistent link: https://www.econbiz.de/10013164037
Saved in:
3
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
4
Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
;
Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
,
(pp. 229-241)
.
2021
Persistent link: https://www.econbiz.de/10013164206
Saved in:
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