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~isPartOf:"Digitale Kommunikation"
~isPartOf:"E-marketing ; Vol. 1"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type_genre:"Aufsatz in Zeitschrift"
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Digitale Kommunikation
E-marketing ; Vol. 1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
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2
We create, we connect, we respect, therefore we are : intellectual, social , and cultural value in online communities
Seraj, Mina
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009631557
Saved in:
3
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
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