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~isPartOf:"Digitale Kommunikation"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Digitale Kommunikation
International journal of hospitality management
Journal of business ethics : JOBE
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
HMD : Praxis der Wirtschaftsinformatik
7
Journal of advertising research
5
Research in consumer behavior
5
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Cowles Foundation Discussion Paper
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International journal of contemporary hospitality management
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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E-marketing ; Vol. 1
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European journal of marketing : EJM
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International journal of business information systems : IJBIS
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International journal of electronic business
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International journal of internet marketing and advertising : IJIMA
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International marketing in the fast changing world
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Does religion affect the materialism of consumers? : an empirical investigation of Buddhist ethics and the restistance of the self
Pace, Stefano
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009716759
Saved in:
2
An evaluation of Spanish hotel websites : informational vs. relational strategies
Escobar-Rodríguez, Tomás
;
Carvajal-Trujillo, Elena
- In:
International journal of hospitality management
33
(
2013
),
pp. 228-239
Persistent link: https://www.econbiz.de/10009746375
Saved in:
3
A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences
Mkono, Muchazondida
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 387-394
Persistent link: https://www.econbiz.de/10009503306
Saved in:
4
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
5
Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
Saved in:
6
Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
7
We create, we connect, we respect, therefore we are : intellectual, social , and cultural value in online communities
Seraj, Mina
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009631557
Saved in:
8
Corporate relations with environmental organizations represented by hyperlinks on the Fortune Global 500 companies' websites
Kim, Daejoong
;
Nam, Yoonjae
- In:
Journal of business ethics : JOBE
105
(
2012
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10009516718
Saved in:
9
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
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