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~isPartOf:"Digitale Kommunikation"
~source:"econis"
~subject:"E-commerce"
~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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E-commerce
Marketing management
Bitburger Brauerei Th. Simon
1
Brauerei
1
Brewery
1
Deutschland
1
Germany
1
Internet marketing
1
Marketingmanagement
1
Online-Marketing
1
Social Web
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Social web
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Web analytics
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Webanalyse
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Case study
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German
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Lohmer, Marius
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Digitale Kommunikation
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Fallstudien zur Unternehmensführung
1
Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Intelligent information systems
1
Interactive and multi-channel marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
Lehrbuch
1
Virtual worlds and e-commerce : technologies and applications for building customer relationships
1
Wiley & SAS business series
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ECONIS (ZBW)
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Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
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