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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Social web
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Web analytics
2
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Bitburger Brauerei Th. Simon
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Digital divide
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Digitale Kommunikation
HMD : Praxis der Wirtschaftsinformatik
8
ZEW Discussion Papers
6
Discussion paper
5
Journal of advertising research
5
Journal of internet commerce
5
Research in consumer behavior
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Electronic commerce research and applications
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
4
Business ethics : a European review
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Cowles Foundation Discussion Paper
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Informatica Economica
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Rheinwerk Computing
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Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Annals of the University of Petrosani, Economics
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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Corporate communications : an international journal
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
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International Journal of Business Analytics (IJBAN)
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International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of enterprise network management : IJENM
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International marketing in the fast changing world
2
Journal of Information & Knowledge Management (JIKM)
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
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ECONIS (ZBW)
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Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
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Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
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