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~isPartOf:"Direct marketing : an international journal"
~person:"Kabadayi, Sertan"
~subject:"Direct marketing"
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Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
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