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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"Entrepreneurial Innovation : Strategy and Competition Aspects"
~isPartOf:"Journal of the European Economic Association"
~subject:"1980-2000"
~subject:"Öffentlichkeitsarbeit"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Entrepreneurial Innovation : Strategy and Competition Aspects
Journal of the European Economic Association
Working paper / National Bureau of Economic Research, Inc.
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Book translations as idea flows : the effects of the collapse of communism on the diffusion of knowledge
Abramitzky, Ran
;
Sin, Isabelle
- In:
Journal of the European Economic Association
12
(
2014
)
6
,
pp. 1453-1520
Persistent link: https://www.econbiz.de/10010499693
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Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
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