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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~subject:"Knowledge transfer"
~subject:"Linguistics"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Chinese management studies : CMS
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Critical perspectives on international business
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Discussion papers / Stanford Institute for Economic Policy Research
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Information technology & tourism
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International journal of cross cultural management : CCM
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Management learning : the journal for managerial and organizational learning
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Research in accounting regulation
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Terminology and knowledge engineering : proceedings; 26 - 28 August 1996, Vienna, Austria
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The journal of brand management : an international journal
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The learning organization : TLO ; an international journal
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Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
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Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
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