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~isPartOf:"Discussion paper / Center for the Study of Law and Economics"
~isPartOf:"Economic geography"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Kyklos : international review for social sciences"
~subject:"Markenführung"
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Discussion paper / Center for the Study of Law and Economics
Economic geography
Journal of marketing management : MM
Kyklos : international review for social sciences
Arts marketing : an international journal ; AM
3
International journal of arts management
2
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
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2
"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
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