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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Schachtner, Dirk"
~subject:"Communication media"
~subject:"Theorie"
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Discussion paper / Centre for Economic Policy Research
Jahrbuch der Absatz- und Verbrauchsforschung
Research and the development of pedagogical materials : working papers
Working paper / National Bureau of Economic Research, Inc.
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Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
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