//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Communication media"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Communication media
Theorie
Advertising industry
11
Werbewirtschaft
11
Theory
5
Advertising
4
USA
4
United States
4
Werbung
4
Decision
2
Entscheidung
2
Führungskräfte
2
Managers
2
Returns to scale
2
Skalenertrag
2
1900-1930
1
1982-2000
1
1985-2002
1
Arzneimittel
1
Aufsichtsbehörde
1
Broadcasting market
1
Compensation system
1
Consumer behaviour
1
Consumer surplus
1
Corporate reputation
1
Dienstleistung
1
Diversification
1
Diversifikation
1
Economic rent
1
Economies of scope
1
Estimation
1
Fernsehen
1
Fernsehnutzung
1
Firm growth
1
Firmenimage
1
Game theory
1
Gesundheitspolitik
1
Gewinn
1
Health policy
1
Human resources
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Arbeitspapier
Working Paper
6
Graue Literatur
5
Non-commercial literature
5
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
6
Author
All
Berndt, Ernst R.
2
Silk, Alvin J.
2
Vanhonacker, Wilfried R.
2
Anderson, Simon P.
1
Arzaghi, Mohammad
1
Bosman, Ciska M.
1
Davis, James C.
1
Peitz, Martin
1
more ...
less ...
Published in...
All
Discussion paper / Centre for Economic Policy Research
Jahrbuch der Absatz- und Verbrauchsforschung
Research and the development of pedagogical materials : working papers
Working paper / National Bureau of Economic Research, Inc.
CORE discussion paper : DP
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
Research and the development of pedagogical materials
2
Volkswirtschaftliche Diskussionsbeiträge
2
Working paper series
2
CESifo working papers
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
Working paper / European Institute for Advanced Studies in Management
1
Working papers / Harvard Business School, Division of Research
1
Working papers / Innocenzo Gasparini Institute for Economic Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
-
2017
Persistent link: https://www.econbiz.de/10011731239
Saved in:
2
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
3
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
4
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
5
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
6
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->