//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Consumer behaviour"
~subject:"Gesundheitspolitik"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Gesundheitspolitik
Theorie
Advertising industry
13
Werbewirtschaft
13
Theory
6
Advertising
4
USA
4
United States
4
Werbung
4
Decision
2
Entscheidung
2
Führungskräfte
2
Managers
2
Returns to scale
2
Skalenertrag
2
1900-1930
1
1982-2000
1
1985-2002
1
Arzneimittel
1
Aufsichtsbehörde
1
Broadcasting market
1
Communication media
1
Compensation system
1
Consumer surplus
1
Corporate reputation
1
Decision under uncertainty
1
Dienstleistung
1
Diversification
1
Diversifikation
1
Economic rent
1
Economics of information
1
Economies of scope
1
Entscheidung unter Unsicherheit
1
Estimation
1
Fernsehen
1
Fernsehnutzung
1
Firm growth
1
Firmenimage
1
Game theory
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
7
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
7
Working Paper
7
Graue Literatur
6
Non-commercial literature
6
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
7
German
1
Author
All
Vanhonacker, Wilfried R.
2
Anderson, Simon P.
1
Avery, Rosemary J.
1
Berndt, Ernst R.
1
Bosman, Ciska M.
1
Jain, Arun K.
1
Kenkel, Donald Scott
1
Lillard, Dean R.
1
Malhotra, Naresh K.
1
Mathios, Alan D.
1
Peitz, Martin
1
Pinson, Christian
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Silk, Alvin J.
1
more ...
less ...
Published in...
All
Discussion paper / Centre for Economic Policy Research
Jahrbuch der Absatz- und Verbrauchsforschung
Research and the development of pedagogical materials : working papers
Working paper / National Bureau of Economic Research, Inc.
Applied economics
3
CORE discussion paper : DP
3
Global advertising practice in a borderless world
3
Journal of advertising research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
CESifo Working Paper Series
2
International journal of industrial organization
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
NBER Working Paper
2
NBER working paper series
2
Research and the development of pedagogical materials
2
Volkswirtschaftliche Diskussionsbeiträge
2
Working paper series
2
Absatzwirtschaft / Schriften zum Marketing
1
Advertising, promotion, and new media
1
Beiträge zur betriebswirtschaftlichen Forschung
1
CESifo working papers
1
Economics of innovation and new technology
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Gabler research
1
Gabler research / Entrepreneurship
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
Hamburger Schriften zur Marketingforschung
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
International Series in Quantitative Marketing
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of the economics of business
1
International series in quantitative marketing
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
-
2017
Persistent link: https://www.econbiz.de/10011731239
Saved in:
2
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
3
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
4
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
5
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
6
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
7
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
8
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->