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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Qualitative market research : an international journal"
~person:"Anisimova, Tatiana"
~person:"Gruber, Thorsten"
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Discussion paper / Centre for Economic Policy Research
Qualitative market research : an international journal
Journal of marketing management : MM
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
1
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ECONIS (ZBW)
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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2
Designing and conducting online interviews to investigate interesting consumer phenomena
Gruber, Thorsten
;
Szmigin, Isabelle
;
Reppel, Alexander E.
; …
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10003746538
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