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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Qualitative market research : an international journal"
~person:"Anisimova, Tatiana"
~subject:"Automotive industry"
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Automotive industry
Befragung
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Benchmarking
1
Brand architecture
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Brand image
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Brand management
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Car industry
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Corporate branding
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Corporate image
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Corporate reputation
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Firmenimage
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Führungskräfte
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In-depth interviews
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Interview
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Kfz-Industrie
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Managers
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Markenarchitektur
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Markenführung
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Markenimage
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Public relations
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Anisimova, Tatiana
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Discussion paper / Centre for Economic Policy Research
Qualitative market research : an international journal
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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