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~isPartOf:"Discussion paper / Centre for International Economic Studies, University of Adelaide"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Advertising"
~subject:"Consumer behaviour"
~type:"book"
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Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001520917
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2
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
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3
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
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