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~isPartOf:"Discussion paper / Centre for International Economic Studies, University of Adelaide"
~subject:"Advertising"
~subject:"Fleischwaren"
~subject:"Theorie"
~type:"book"
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Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark
(
contributor
); …
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2000
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001520917
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