Vinerean, Simona - In: Expert journal of marketing 5 (2017) 2, pp. 92-98
The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this … paper was to provide an examination of ‘content marketing’ and to gain understanding of the key dimensions of this digital …