Kumar, Sushant; Jebarajakirthy, Charles; Das, Manish - In: Journal of Business & Industrial Marketing 37 (2021) 9, pp. 1802-1817
mediates the effects of all the non-coercive power sources on trust. Further, coercive power weakens the effects of expert ….g. referent, expert, legitimate and reward power). Besides, the study explored the changes in channel members’ trust in a channel … items from previously validated scales, the study collected responses from 237 channel members of 3 paint distribution …