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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Measurement"
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Discussion paper series / IZA
International journal of advertising : the quarterly review of marketing communications
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How to measure persuasion knowledge
Ham, Chang-Dae
;
Nelson, Michelle R.
;
Dasgupta, Susmita
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
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