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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Bergemann, Dirk"
~subject:"Corporate reputation"
~subject:"Demand"
~subject:"Digitalisierung"
~subject:"United States"
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Corporate reputation
Demand
Digitalisierung
United States
Advertising
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Auction
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Auction theory
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Auctions
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Auktion
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Auktionstheorie
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AutomatedBidding
2
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Internet marketing
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Internet-Auktion
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Managed Advertising Campaigns
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Online auction
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Price Discrimination
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Price discrimination
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Bergemann, Dirk
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Blake, Thomas
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Bonatti, Alessandro
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Wu, Nianqiang
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Discussion papers / CEPR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Working paper / National Bureau of Economic Research, Inc.
Cowles Foundation discussion paper
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How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
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2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
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