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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Psychology & marketing"
~person:"Akdeniz, Billur"
~subject:"Informationsverhalten"
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Informationsverhalten
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Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
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