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~isPartOf:"Discussion papers / CEPR"
~person:"Bergemann, Dirk"
~person:"Kim, Byung-Cheol"
~source:"econis"
~subject:"Internet marketing"
~subject:"Marktstruktur"
~subject:"Social web"
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Internet marketing
Marktstruktur
Social web
Competition
3
Data
3
Digital platform
3
Digitale Plattform
3
Digitalisierung
3
Digitization
3
Advertising
2
Auction
2
Auction theory
2
Auctions
2
Auktion
2
Auktionstheorie
2
AutomatedBidding
2
Digital Platforms
2
Internet-Auktion
2
Managed Advertising Campaigns
2
Matching
2
Online auction
2
Online-Marketing
2
Preisdifferenzierung
2
Preismanagement
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Price Discrimination
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Price discrimination
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Pricing strategy
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Werbung
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Wettbewerb
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Bergemann, Dirk
Kim, Byung-Cheol
Decarolis, Francesco
4
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Kretschmer, Tobias
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Li, Muxin
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Motta, Massimo
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Rovigatti, Gabriele
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Wu, Nianqiang
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Ahnert, Toni
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Buyukeren, Berkeren
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ECONIS (ZBW)
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Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
2
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
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