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~isPartOf:"Discussion papers / CEPR"
~person:"Reisinger, Markus"
~subject:"Product differentiation"
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Product differentiation
Preisdifferenzierung
2
Preismanagement
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Price discrimination
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Pricing strategy
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Theorie
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Theory
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Advertising
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Distribution channel
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Market segmentation
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Marktsegmentierung
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Mehrproduktfertigung
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Multiproduct production
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Physical distribution
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Preiswettbewerb
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Price competition
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Produktdifferenzierung
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Target group
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Targeted advertising
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Vertical contracting
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Vertrieb
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Vertriebsweg
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Werbung
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Zielgruppe
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distribution strategies
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downstreamcompetition
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market segmentation
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multi-product firms
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personalized pricing
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price competition
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Reisinger, Markus
Chen, Zhuoqiong
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Karle, Heiko
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Oertel, Christian
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Schmutzler, Armin
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Discussion papers / CEPR
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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Imperfect targeting and advertising strategies
Karle, Heiko
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Reisinger, Markus
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2023
Persistent link: https://www.econbiz.de/10014422619
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