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~isPartOf:"Discussion papers / CEPR"
~subject:"Advertising effects"
~subject:"Perception"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Umfrage"
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Advertising effects
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Discussion papers / CEPR
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo
;
Bacchiega, Emanuele
;
Colucci, …
-
2022
Persistent link: https://www.econbiz.de/10013187658
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
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