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~isPartOf:"Discussion papers / Stanford Institute for Economic Policy Research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"USA"
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Kundenbindungsprogramm
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Discussion papers / Stanford Institute for Economic Policy Research
Journal of retailing and consumer services
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of hospitality management
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American business law journal : the official publication of the American Business Law Association
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E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of historical research in marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of payments strategy & systems
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Marketing - wie Sie Kunden gewinnen und halten
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Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
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1
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
2
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit
;
Amos, Clinton
;
Paswan, Audhesh
;
Holmes, Gary
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10009734247
Saved in:
3
A damage-revelation rationale for coupon remedies
Polinsky, Alan Mitchell
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003755491
Saved in:
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