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~isPartOf:"Discussion papers of interdisciplinary research project 373"
~isPartOf:"Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Consumer behaviour"
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Discussion papers of interdisciplinary research project 373
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of media economics
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Electronic commerce research and applications
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NBER working paper series
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Acta Universitatis Oeconomicae Helsingiensis / A
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schwerpunkt: Web 2.0 und Web 3.0 ; reale und virtuelle Welt ; mit weiteren Beiträgen über Neuromarketing und Neuromarktforschung, elektronische Medienforschung, Werbung und Kultur, Konzentration bei Mediaagenturen
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Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity
Hende, Ellis van den
;
Dahl, Darren W.
;
Schoormans, Jan P. L.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 157-170
Persistent link: https://www.econbiz.de/10010219675
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