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~isPartOf:"Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Theorie und Forschung"
~person:"Hillenbrand, Gerold"
~subject:"Customer relationship management"
~subject:"Distribution channel"
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Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Theorie und Forschung
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ECONIS (ZBW)
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Die kommunikationspolitische Ausgestaltung eines neuen Vertriebsweges für erklärungsbedürftige Produkte : theoretische Ansatzpunkte und computergestützte Analyse eines Direktmarket...
Hillenbrand, Gerold
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1992
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