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~isPartOf:"Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Theorie"
~subject:"Vertriebsweg"
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Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Direct marketing : an international journal
5
European journal of operational research : EJOR
5
Springer eBook Collection / Business and Economics
5
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
4
Beiträge des Instituts für Empirische Wirtschaftsforschung
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
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Thünen-series of applied economic theory : working paper
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Basler Schriften zum Marketing
2
Berichte aus der Betriebswirtschaft
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Direkt-Marketing
2
Econometric models in marketing
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Rotterdam Institute for Business Economic Studies
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The marketing review
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Tinbergen Institute research series
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Advances in business and management forecasting
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
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ECONIS (ZBW)
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1
LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Sarkar, Mainak
;
De Bruyn, Arnaud
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 80-95
Persistent link: https://www.econbiz.de/10012502848
Saved in:
2
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
3
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
4
Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 27-37
Persistent link: https://www.econbiz.de/10010509552
Saved in:
5
Quantitative Evaluierung von Multi-Level Marketingsystemen
Lorenz, Marina
;
Mazzoni, Thomas
-
2010
Persistent link: https://www.econbiz.de/10003947358
Saved in:
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