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~isPartOf:"Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg"
~isPartOf:"Jahrbuch Marketing ... : Trendthemen und Tendenzen"
~language:"deu"
~subject:"Internationales Marketing"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"scale development"
~type_genre:"Article in journal"
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
Jahrbuch Marketing ... : Trendthemen und Tendenzen
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Die Betriebswirtschaft : DBW
1
Marketing : ZFP ; journal of research and management
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Interne Markenverankerung bei den Mitarbeitern
Kilian, Karsten
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 107-125
Persistent link: https://www.econbiz.de/10010126235
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Behavioral Branding am Beispiel der BMW Group
Graumann, Matthias
;
Sanktjohanser, Jana
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 283-295
Persistent link: https://www.econbiz.de/10003818348
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