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~isPartOf:"Dissertation Series CentER"
~isPartOf:"Variorum collected studies series"
~source:"econis"
~subject:"Advertising effects"
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Advertising effects
Netherlands
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Niederlande
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Consumer behaviour
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Guyt, Jonne
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Lourenço, Carlos Jorge da Silva
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Dissertation Series CentER
Variorum collected studies series
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
International journal of sports marketing & sponsorship
6
International advertising and communication : current insights and empirical findings
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Cutting edge international research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Sport management review
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Breaking new ground in theory and practice
1
Business research quarterly : BRQ
1
Communicating corporate social responsibility : perspectives and practice
1
Discussion papers / CEPR
1
ERIM report series research in management
1
Electronic commerce research and applications
1
European journal of marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Consumer choice models on the effect of promotions in retailing
Guyt, Jonne
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2015
Persistent link: https://www.econbiz.de/10011373324
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Consumer models of store price image formation and store choice
Lourenço, Carlos Jorge da Silva
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2010
Persistent link: https://www.econbiz.de/10008778201
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