Cheng, Fei-Fei; Wu, Chin-Shan - ToKnowPress; Tien-Yin Liu, Institute of Technology …
group-buying is one of the fasted growing business model. However, knowledge regarding consumers’ concern and possible ways … to relief the perceived risks in online group-buying context are limited. Results from current study can contribute to … guarantee, store image, shopping, major brand image, free sample, website reputation, and payment security) in online group …