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~isPartOf:"Doctoral thesis / Department of Business Administration, University of Uppsala"
~isPartOf:"Gabler Research"
~subject:"Brand"
~type_genre:"Collection of articles written by one author"
~type_genre:"Thesis"
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Doctoral thesis / Department of Business Administration, University of Uppsala
Gabler Research
Entscheidungsunterstützung für ökonomische Probleme
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Die Bestimmung der Repositionierungsintensität von Marken : ein entscheidungsunterstützendes Modell auf Basis von semantischen Netzen
Recke, Tobias
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2011
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1. Aufl.
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