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Does marketing need reform? : fresh perspectives on the future
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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European Journal of Marketing
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European journal of marketing : EJM
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Journal of retailing
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Journal of Consumer Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Telecommunications Policy
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Boston U. School of Management Research Paper
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Contemporary consumer culture theory
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Creativity and Innovation Management
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Foundations and trends in marketing : FTMKT
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Landmark dissertations in Women's Studies series
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Legends in marketing
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Major theoretical debates and contemporary issues in marketing theory
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing, ethics and society : critical reflections
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Research in consumer behavior
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
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