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~isPartOf:"Driesen / Rechtswissenschaft"
~isPartOf:"Journal of marketing"
~subject:"Consumer protection"
~subject:"Firm value"
~subject:"USA"
~subject:"Werbewirkung"
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When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
Saved in:
2
The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.
;
Lichtenstein, Donald R.
;
Janiszewski, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
Saved in:
3
Paradigmenwechsel im Lebensmittelrecht: vom speziellen Verbot zu Kontrollzwecken zum generellen Verbot mit edukatorischer Intention? ; Rechtmäßigkeit der Verordnung (EG) Nr. 1924/2...
Heck, Sandra
-
2010
Persistent link: https://www.econbiz.de/10003942847
Saved in:
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