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~isPartOf:"E-Business kompakt"
~subject:"E-commerce"
~subject:"Werbewirkung"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Textbook"
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E-commerce
Werbewirkung
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Kollmann, Tobias
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E-Business kompakt
Lehrbuch
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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A Marsh marketing text
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Cases on strategic social media utilization in the nonprofit sector
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
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Intelligent information systems
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of leisure and tourism marketing : IJLTM
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marketing Basics
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Marketingkompetenz
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SAGE library in marketing
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Schriftenreihe der HHL Leipzig Graduate School of Management
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Studium
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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ECONIS (ZBW)
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E-Business kompakt : Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen
Kollmann, Tobias
-
2019
-
1. Auflage
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