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~isPartOf:"E-entrepreneurship and ICT ventures : strategy, organization and technology"
~person:"Bauer, Hans H."
~person:"Gansler, Jacques S."
~person:"Kollmann, Tobias"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Konsumentenverhalten
Social Web
United States
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Bauer, Hans H.
Gansler, Jacques S.
Kollmann, Tobias
Ariza Montes, José Antonio
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Brach, Simon
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Häsel, Matthias
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Lomberg, Carina
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Messica, Avi
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Mitchell, Vincent-Wayne
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E-entrepreneurship and ICT ventures : strategy, organization and technology
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Transforming government supply chain management
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Direct marketing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbook of digital entrepreneurship
1
Handbuch Multi-Channel-Marketing
1
IBM center for the business of government book series
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Modern entrepreneurship and e-business innovations
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ECONIS (ZBW)
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Web 1.0, Web 2.0 and Web 3.0 : revealing new vistas for e-business founders
Kollmann, Tobias
;
Lomberg, Carina
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 272-284)
.
2010
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