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~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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ERIM Ph. D. series research in management / Erasmus Institute of Management
International journal of advertising : the quarterly review of marketing communications
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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The journal of consumer marketing
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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